1. PURPOSE OF COLLECTION AND USE OF PERSONAL DATA
1.2Personal data collected from you may be used by the Company for, without limitation:
- identifying you and any accounts you hold with us
- enabling the provision of the Services to you
- conducting identity verification and/or credit checks
- determining and verifying your eligibility for discounts and promotions on products and services
- enabling us to store your personal data so you do not have to re-enter it each time you purchase a product or renew an insurance product
- direct marketing of the Services (see section “Direct Marketing” below)
- direct marketing of the products and services of the Company’s business partners (see section “Direct Marketing” below)
- designing services for you
- conducting research, statistical analysis and behavioural analysis
- conducting program viewership survey and analysis
- customer profiling and analysing your purchasing preferences
- enabling you to participate in interactive features of our service, including identifying your friends or individuals, and sharing and communicating with them your shopping experience, when you choose to do so
- processing applications or renewal applications for our business partners’ products and services, including without limitation insurance and financial products, on your behalf
- processing insurance claims for our business partners’ products and services, on your behalf
- processing of payment instructions or collection of amounts outstanding from you in relation to the provision of the Services
- order processing, billing and fulfilment
- making suggestions and recommendations to you and other users of our Services or goods and services that may interest you or them
- customising the Company’s website and its content to your particular preferences
- provisioning of customer services
- handling your complaints and account enquiries, and handling any claim, action and/or proceedings against the Company or any party
- fraud prevention and detection
- auditing purposes
- making such disclosures as required by applicable laws, rules and regulations
- any other purposes directly related to the purpose for which the personal data were originally collected
1.3In addition to the above, we may also use your personal information to operate, provide, develop, and improve the products and services that we offer our customers. These purposes include:
- Purchase and delivery of products and services. We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.
- Provide, troubleshoot, and improve Barkmall Services. We use your personal information to provide functionality, analyse performance, fix errors, and improve the usability and effectiveness of the Barkmall Services.
- Recommendations and personalisation. We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalise your experience with Barkmall Services.
- Communicate with you. We use your personal information to communicate with you in relation to Barkmall Services via different channels (e.g., by phone, email, chat).
- Advertising. We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. We do not use information that personally identifies you to display interest-based ads.
- Fraud Prevention and Credit Risks. We use personal information to prevent and detect fraud and abuse in order to protect the security of our customers, Barkmall, and others. We may also use scoring methods to assess and manage credit risks.
2. TYPES OF PERSONAL DATA COLLECTED
2.1Types of personal data collected by the Company may include, without limitation:
2.1.1Your personal information and contact information such as your name, gender, date of birth, identity card number, telephone number, social media contact, email address, residential address, mailing address, and billing address;
2.1.2Your business information such as company name and business title;
2.1.3Your account details, including first and last 4 digits of credit card account numbers, or user accounts;
2.1.4Your household income range, and personal interest;
2.1.5IP address, real-time geographic location data, browser settings, browsing records, and/or other Internet log information of your computer or mobile device; and
2.1.6Telephone numbers and email addresses contained in your phone book, when you choose to participate in interactive features of our service. In this case we will have informed you when you access to our service and by providing that data to us you agree that you have obtained consent from those individuals in the phone books.
3. CONFIDENTIALITY, DISCLOSURE AND SECURITY OF PERSONAL DATA
3.1All personal data collected and held by the Company will be kept confidential, but where disclosure is necessary for the Company to comply with any statutory obligations or requirements, or for the Company to provide the Services to you or to carry out the original purpose, or a directly related purpose, for which the personal data were collected, those data may be provided to the following parties (whether within or outside Hong Kong):
- Competent court of law, law enforcement agencies, or other governmental or statutory authorities, institutions or organisations;
- Company’s associated companies, business partners, contractors, agents, sellers or suppliers of the goods/services, or other service operators, who are involved in the sales and marketing, administration or provision of the Services;
- Company’s business partners including without limitation insurance companies who assess and/or process insurance applications, renewal applications, insurance claims and settlements, provide insurance services for you and/or handle enquiries or complaints
- Any other person under a duty of confidentiality to the Company including a member of its group of companies, IT consultants, data processors, auditors, accountants, or lawyers, which has undertaken to keep such information confidential; and
- Banks, financial institutions, insurance companies, credit card issuing companies or debt collection agencies.
- Any questions, comments, suggestions or information other than personal data sent or posted to our website, or any part of the site by you will be considered as voluntarily provided to the Company on a non-confidential and non-proprietary basis. We reserve the right to use, reproduce, disclose, transmit, publish and/or post elsewhere such information freely, including passing it to any associated company for example, in connection with the development and marketing of services and to meet user needs.
3.2We may share non-personal data such as anonymised data and aggregated data relating to without limitation sales transactions, user traffic, logistics and warehouse performance publicly and with our partners including without limitation with existing and potential business partners, sellers or suppliers of the goods/services, start-up entrepreneurs and academics.
3.3All reasonable efforts are made to ensure that any personal data held by the Company is stored in a secure and safe place.
3.4All personal data which we collect is kept confidential to the best of our ability. You will appreciate however, that we cannot guarantee the security of transmission.
- recognise you whenever you visit this website
- obtain information about your preferences, viewing and browsing behaviour, online movements and use of the Internet
- keep track of the items stored in your shopping basket and take you through the checkout process
- carry out research and statistical analysis to help improve our Services and to help us better understand our visitor and customer requirements and interests
- target our marketing and advertising campaigns and those of our business partners and advertisers more effectively by providing interest-based advertisements that are personalised to your interests
- make your online experience more efficient and enjoyable
- enable tighter security
6. TRANSFER OF PERSONAL DATA OUTSIDE HONG KONG
6.1If necessary, the Company may transfer the personal data to places outside the Hong Kong Special Administrative Region for carrying out the purposes, or the directly related purposes, for which the personal data were collected. All the transfer of those personal data will be carried out in compliance with the requirements of the PDPO.
7. RETENTION OF PERSONAL DATA
7.1If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party. If your mobile number is used for account login, you shall ensure that timely update is made by logging in to your account at “Account Profile” when your mobile number is to be changed or returned to your mobile operator. This is important to ensure that your account information will not be accessed by a third party who may have acquired the right to use your discarded mobile number. You are solely responsible for securing your account in this particular way. We shall have no liability to you for any loss or damage in this regard.
7.2Unless there is a mandatory legal requirement for us to keep your personal data for a specified period, we will only retain your personal data for as long as is necessary to fulfil the purpose for which the personal data were originally collected.
8. DIRECT MARKETING
8.1From time to time, the Company may use your personal data to send you news, offers, promotions and joint marketing offers and the Company requires your consent for that purpose. We may contact you by email, in-app notifications, social media, SMS, text/picture/video message, telephone or mail.
8.2Your name, email address, telephone number, contact address, social media contact, date of birth, products and services portfolio information, transaction patterns and behaviours, browsing records, content viewing habits and personal interests held by the Company may be used by the Company in direct marketing of the Services and the following products or services offered by the Company’s business partners or the registered merchants of Barkmall, including without limitation: food and beverages for pets, pets groceries, pets household products, pets care and health, pets skincare and wellness, veterinary care, pets, pets electrical appliances and furniture, pets lifestyle, pets travel, toys and books, other telecommunications, media and entertainment, pets fashion, pets insurance and financial products and solicitation of donations or contributions for charitable, cultural, philanthropic or recreational purposes, which may be of interest to you.
8.3If you prefer not to receive any direct marketing communications from us or our marketing partners, you can opt out at any time by updating your preferences through an unsubscribe link provided when you registered or by contacting us at email@example.com. Upon receipt of your request, we shall cease to so use your personal data as soon as possible without charge to you.
9. DATA ACCESS AND CORRECTION
Unit 2511-2517, Tower A,
Regent Centre, 63 Wo Yi Hop Road
Or by e-mail to: firstname.lastname@example.org
For the attention of: Personal Data Officer
9.2The Company reserves the right to charge you a reasonable fee for complying with a data access request as permitted by the PDPO.
Last Updated: 10 November 2021